FAQ pages continue to be a priority area for SEO and digital marketing professionals.

An FAQ page is one of the simplest ways to improve your site and help site visitors and users.

Your FAQ section should be seen as a constantly expanding source of value provided to your audience. It is a place where their ever-changing and growing requirements are not only met but anticipated and exceeded frequently.

In no small part, the importance of FAQ pages has been driven in recent years by the growth in voice search, mobile search, and personal/home assistants and speakers.

People need conversation, comparison, and support for most of their decision-making online and offline; FAQs can cater to them all.

An effective FAQ page seeks to:

• Reflect and respond to your audience’s needs wholly and thoroughly.
• Cover a broad range of intent (transactional, informational, locational, etc.).
• Stay updated based on new insights from your data, the industry, and broader best practices.
• Land new users to the website by solving problems and supporting return visits with regular additions and valuable expertise sharing.
• Drive internal pageviews to other important pages and support key conversion paths.