Every FAQ page you have must be accurate. As your organization faces product launches and updates, your FAQ pages should reflect these changes as well. This means your team needs to consistently review each page and revise it after launching new features.

While it's helpful to list out all FAQ questions on a single page or link to them from a landing page, this dense format can end up being tedious for many customers. Often, customers come to a FAQ page with a single question in mind and are forced to scroll through tens or hundreds of other questions to find theirs. If they have access to a search bar, they can easily search their question or related keywords to save time.

What can also be tedious is listing all the questions in random order. This is especially frustrating for customers who have several related questions regarding a single topic. Thus, it's helpful if you divide up questions into overarching topics, such as products, security, and billing.

It's good to have categories laid out on the landing page of your FAQ section. However, there are likely some questions that are more popular than others. To save customers even more time, these top questions should have their own section and a link to their answer at the top of your FAQ page. That way you can maintain your categorical organization while making your most commonly asked questions more accessible.