Your FAQ page should address the most common questions customers have about your products, services, and brand as a whole. The best way to identify those questions is to tap into your customer service data and see which problems customers are consistently reaching out to you with.

If you have a help desk or call center software you can easily discover the most popular questions that customers have for your team. Some ticketing systems even offer tagging features that allow agents to label individual tickets which then automatically categorizes them in a stored database. That way, you can sort your tickets by topic, date, or popularity, when you're analyzing your team's data.

As you'll see from the examples below, not every FAQ page looks the same. Depending on what your company is selling and how many products it offers, your FAQ page might consist of a single page with a list of questions or several pages linked together. What's best for your business will vary based on the needs of your customers and how easy it is to troubleshoot your products.

FAQ pages are intended as an initial support option for customers looking for an immediate answer to a quick question or problem. It shouldn't replace your knowledge base or your entire support team, but rather supplement your support channels as an additional, lightweight resource.

The next step is designing your FAQ page. We have some handy tips for doing this located in the next section of this post. But, if you can't wait until then, here's a jump link so you can skip on down.