What can also be tedious is listing all the questions in random order. This is especially frustrating for customers who have several related questions regarding a single topic. Thus, it's helpful if you divide up questions into overarching topics, such as products, security, and billing.

It's good to have categories laid out on the landing page of your FAQ section. However, there are likely some questions that are more popular than others. To save customers even more time, these top questions should have their own section and a link to their answer at the top of your FAQ page. That way you can maintain your categorical organization while making your most commonly asked questions more accessible.

You might want to lighten up your FAQ pages with fun colors, themes, or humor. These can be effective based on your organization and its branding, but customers aren't on your FAQ pages to be entertained. It's typically best to stick to a basic format and simple design that can be quickly accessed and easily read.

These tips can offer you structure when crafting your own FAQ page. For more guidance in your design process, check out the following companies who created successful FAQ pages.

Adobe Creative Cloud has an FAQ page with a search bar at the top and a disclaimer that the content applies to the 2018 version of Creative Cloud. The best part is that you never have to link away from the original page. Every topic is linked at the top within larger sections. If you scroll down, you can read each question within each topic and click on the arrow to read the answer.